Q:
What is Pantone or Spot Color?
A:
Pantone or spot colors are often used by companies that value consistency with the colors of their branding. Rather than printing the four colors (Cyan, Magenta, Yellow, Black) in tiny dots to give the illusion of solid color, a spot color is actually a solid application of ink that is custom mixed by Pantone or any other spot color provider.
The benefit of printing with spot colors is not only the guarantee of consistent color, but the depth and vibrance of the ink itself. They also open the door to a wider range of colors, including finishes and metallic inks.
The inclusion of spot colors greatly affects the startup cost of a printing project, so if you need them, be sure to let your printer know as soon as possible so they can draw up an accurate estimate for you.
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