Fine Print

Fine Print Knowledge Center

The online guide to print and design.

Introduction
A Brief History of Printing
PrePress
Planning and Strategy
Design Tips
Color Management
File Submission
Proofing
Materials and Stocks
Inks
Platemaking
Types of Printing
Offset Lithography
Digital Printing
Screen Printing
Gravure
Thermography
Flexography
Letterpress
Large Format
Specialty Printing
3D Printing
Promotional
Security Printing
Green Printing
Types of Finishes
Coatings
Binding
Folding
Scoring
Die Cutting
Embossing
Foil Stamping
Perforations

The use of computer files containing data such as names, addresses, marital status, age, needs and other relevant facts to market a specific product or service to prospective customers. Sometimes referred to as target marketing, it allows for targeting of the audience in order to improve respones rates.