The online guide to print and design.
Condition where part of the adhesive remains on the face stock and part on the substrate when the label is put under stress or removed.
Refers to the condition of a book; there is a long narrow opening or break down the spine or in the cover.
A paper finish that is created at the mill by embossing the paper to resemble coarse linen.
Numbering a multiple part form by the numbering machine making an impression of the number on the form. The number is red on part one and is an image transfer on the other parts made from the impression of the numbering machine. The form must be carbon interleaved or be made carbonless paper for the impression to go through to all parts.
A perforation created by cutting through all of the parts of a multiple part form.
A printing process, such as letterpress, using hard type and heavy impressioning to create an image on the top sheet of a multiple part form, which will transfer through to the other parts. Part 1 is printed with ink and the image on the other parts is transferred by the use of carbon between each part or carbonless paper.
When a carbonless set is assembled in the proper order for usage.
The appearance of very fine cracks in an adhesive, film or coating, such as varnish or lacquer. Also called checking.
A crease is made by pressing a rule into heavy paper to allow folding without cracking.
A creative director is a position usually found within the advertising, print media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.
Creative directors normally oversee creative service agencies or departments within a corporation. In advertising agencies, this consists of copywriters and art directors. In media design firms, the team can include printers, graphic designers and computer programmers.
The job entails overlooking the design of branding and advertising for a client and ensuring that the new branding and advertising fits in with the clients requirements and the image they wish to promote for their company or product.
A creative director is ultimately responsible for the quality of the final creative work. They are often praised highly when their team’s efforts win awards, but conversely, the creative director faces the brickbats when an idea goes awry, response falls short of expectations, or an important individual dislikes the idea.
In saddle-stitch bindng it refers to the inner sheets of inserted spreads or signatures sticking out further than the one it is enclosed in. The inside pages or signatures move away from the spine.
Refers to the condition of a book; a grooved, indented, or pinched condition of a cover or page, which is caused by extreme humidity.
It can also describe a bookmaking process that bends the hinges of loose-leaf books so that the pages of a book will easily turnover and lie flat.
A method of fastening the parts of a continuous form, using special blades that look like small teeth or prongs passing over the parts. They push the paper downward, creating a small section of paper to be cut and folded and this holds the parts together.
A tongue-in-cheek term used for an icon that represents an animal, such as the Merrill Lynch® bull or the Izod® alligator.
A printed reply mail piece provided by the sender for the purpose of making it more convenient for the recipient to return the response. Postage is paid by the recipient.
Cromalins are a well known photo-mechanical proofing method from DuPont’.
They are capable of producing CMYK proofs as well as spot color and Pantone Matching System proofs.
To make an image or layout smaller by trimming off one or more of the edges. Cropping is done to focus attention on the main subject of the image by eliminate unwanted details form the outer edges.
Lines printed in the margin of sheet which indicate to the printer and bindery where the finished product should be trimmed. They are also used to show what part of a photo should be used and what part should be cropped off.
The margins of a book have been trimmed by the binder, usually too close to the text or into the text.
The act of trimming the unwanted portions of a photo or layout, allowing the remaining parts of the image to be enlarged to fill the space.
The direction that is at a right angle to the direction of the grain. The direction of the grain is the direction of the paper running through the machine.
The paper direction that is at a right angle to the direction of the paper running through the machine.
A heading set in the body of the text used to break it into easily readable sections.
On a web press, this is a perforation that runs at a right angle to the direction that the paper web is running through the press. On continuous forms a cross perf is used to separate each individual form.
A type of gluing that is applied across the web or perpendicular to the stub. This is used for special applications such as on continuous mailers.
An image that extends across two facing pages, crossing over the gutter or binding. Also referred to as bridge, gutter jump and gutter bleed.
To apply a particularly heavy amount of ink to a plate so that it can print a darker tone.
A cut made by a rotary blade in contact with an anvil or base roll.
A canadian organization that sets up the standards that a product must comply with.
A not-for-profit membership-based association serving business, industry, government and consumers in Canada and the global marketplace.
Like the Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI), CSA has a set of standards for sustainable forestry.
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