The online guide to print and design.
Newly released books, as opposed to back list, which are previously published titles still available from the publisher.
All pages and material that appear before the text of a book, including the bastard title, full title, imprint, dedication, table of contents, foreword, unprinted pages, etc.
An illustration that faces the title page, also called a frontispiece.
The access point to a secure network environment which is also know as a firewall.
The trim employed for magazines and booklets with multiple folded, inserted signatures in order to create an even edge; must be taken into consideration in the design stage.
A premium that is sent with a mailing that includes a product or service offer, or that is requesting a donation. Generally intended to be an incentive to respond to the offer or donation request.
An illustration placed before the first pages of a book that usually faces the title page.
Light shining on the side of the subject facing the camera.
A TCP/IP protocol that is commonly used for transferring files from computer to computer. FTP requires a user ID and possibly a password to gain access.
Ink that do not hold their color. Colors fade or change when exposed to light.
A type of glue that is used when a more temporary bond is desired. It can provide an adequate seal when used on a mailer but also allow the recipient to easily open it when received.
Fugitive glue is also used on multiple part forms when parts of the form need to be separated from the rest of the set. Fugitive glue is not resealable.
Colors that lose tone and permanency when exposed to light.
The storing and releasing of customer materials. Items are stored and records are maintained on the inventory levels. Items are pulled from stock and release upon customer’’s request. Also referred to as “Pick and Pack”.
A company that specializes in processing and servicing orders resulting from direct mail, telephone and fax responses. They maintain inventory and send out the appropriate merchandise, samples and information.
A binding in which the spines and boards are uniformly covered with the same material.
Printing that goes to the edge of all four sides of the page.
Carbon paper that has the carbon coating covering the entire surface. Also referred to as All Over Coat.
The smallest quantity of ink that can completely cover the surface of a particular printing stock with no visible gaps.
In offset printing full ink coverage for smooth coated art papers is 1.5 to 2 gsm, and for uncoated papers it is around 3 gsm.
A line of type set to the entire line length.
A full stop.
Premium placement for an advertisement that normally appears after and/or next to editorial material.
A black separation that has dots printing in all areas of the picture, including the highlight areas and the shadow areas.
The process of reproducing full color printed images. The image must be converted to a set of halftone screened negatives which are a series of dots of various sizes. A halftone negative is made for each of the separate color components of the image (cyan, magenta, yellow, black).
These color separations are made into printing plates, one for each color and when printed, the overlapping dots of the color components reproduce a full color image. Also called four-color process printing.
CMYK (Cyan, Magenta, Yellow, Black) The standard color model used in the printing process. Same as four color process.
Halftone ranging from 0 percent coverage in its highlights to 100 percent coverage in its shadows.
A database where individual records contain the complete text of articles, chapters, newspapers, etc. Sometimes includes graphs, photos, and other images.
Pulp that has been bleached to the highest brightness attainable
Photographer term for rich color.
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