The online guide to print and design.
The stringing out of a P.S. adhesive. This can occur when the label is being removed from a substrate or release liner or when the matrix is being removed during die cutting and stripping.
The ease at which words and characters can be recognized.
A photo-mechanical process perfected by the French printers Lemercier.
The ability of an ink to flow.
Package of timber consisting of one timber length
One or more pieces of optical glass or similar material designed to collect and focus rays of light to form a sharp image on the film, paper, or projection screen.
A collar or hood at the front of a lens that keeps unwanted light from striking the lens and causing image flare. May be attached or detachable, and should be sized to the particular lens to avoid vignetting.
The largest lens opening (smallest f-number) at which a lens can be set. A fast lens transmits more light and has a larger opening than a slow lens.
A camera with the shutter built into the lens; the viewfinder and picture-taking lens are separate.
A process of creating multi-dimensional, animated or bi-view effects by photographing with an extremely fine screen and placing plastic made up of tiny lenses over the top. Sometimes called xography.
See “harmonica fold”.
A tray that contains mail for a single destination that was not preceded by a full tray for that destination. Less-than-full trays may be prepared only if permitted by the standards for the rate claimed.
A proprietary name for rub-down or dry transfer lettering used in preparing artwork.
Two parallel folds create a three panel piece that has both side sections folded inward, one on top of the other. When folded, the piece fits into a business size envelope.
The adjustment of the space between letters in a text.
An envelope that fits an 8 1/2×11-inch sheet of paper that has been folded twice.
The individual characters in a particular typeface.
The stationery system used by a business or professional organization.
A printing method in which the wrong reading image or type is raised above the surface of the printing plate. The plate is then inked and pressed directly onto the paper, resulting in a right reading image.
The base on which the Form is held when printing by Letterpress.
A relief printing technique in which a raised letterpress plate and an intermediate offset blanket are used to imprint the image.
A company that specializes in personalizing, assembling and inserting the elements of a mail package. They will also address, sort, tag and deliver the mailing to the proper postal facility. Also referred to as Mailshop.
Increasing or decreasing space between characters, in a line of text, to adjust the line-length or to improve the appearance of a line. Letterspacing affects the spacing between all characters opposed to kerning that only affects the spacing between two or three characters
Elegant and highly polished morocco goatskin leather with a grain-pattern surface.
The evenness of a paper determined by the fiber distribution.
General Electric Company’s trademark for polycarbonate film.
The text or type, as opposed to illustrations.
A set of rules, algorithms, and tools that breakdown text into its definitive parts (i.e., words and phrases).
Written defamation that causes injury to another person.
A book bound in accordance with the standards of the American Library Association, having strong endpapers, muslin-reinforced end signatures, sewing with four-cord thread, cotton flannel backlining, and covers of Caxton buckram cloth, with round corners.
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