Fine Print School | Glossary: M

M: 1. Thousand

2. An abbreviation for magenta, one of the four process colors.

3. Mega, which denotes 1,000,000.

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M Weight: The weight of 1000 units.

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Mac: Mac is a line of personal computers designed, developed, manufactured, and marketed by Apple Computer.

Named after the McIntosh apple, the original Macintosh was released on January 24, 1984.

It was the first commercially successful personal computer to use a graphical user interface GUI and mouse instead of the then-standard command line interface.

The current range of Macintoshes varies from Apple’s entry level Mac mini desktop, to a mid-range server, the Xserve.

Macintosh systems are mainly targeted towards the home, education, and creative professional markets.

Production of the Macintosh is based upon a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system.

This is in contrast to PCs, where different brands of hardware run operating systems such as Microsoft Windows or Linux.

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Machinable Mail: Any mail that can be placed through the U.S. Postal Service’’s automated mail processing system must meet certain requirements for size, weight and material before being classified as “machinable.”

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Machine Coated: Paper that has the coating applied while on the paper machine at the paper mill.

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Machine Direction: The direction parallel to the forward movement of material through the press.

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Machine Finish: A pattern or finish applied to the paper while it is still on the papermaking machine.

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Machine Glazed Paper: Paper that has one highly glossed side and one rough side.

Often used for posters.

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Machine Proof: A proof used to check the result of the entire printing process.

It is the most complex control tool in the printing process; its greatest advantage is that it provides a realistic impression of the final product, independent of the preprint process.

Machine proofs come closest to the printed result when produced on the paper to be used for the print run.

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Machine-Finished Paper: Paper stock that is given its surface gloss while still inside the paper machine, a process known as calendering.

Additional smoothness is sometimes achieved with supercalendering.

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Macintosh: Macintosh is a line of personal computers designed, developed, manufactured, and marketed by Apple Computer.

Named after the McIntosh apple, the original Macintosh was released on January 24, 1984.

It was the first commercially successful personal computer to use a graphical user interface (GUI) and mouse instead of the then-standard command line interface.

The current range of Macintoshes varies from Apple’s entry level Mac mini desktop, to a mid-range server, the Xserve.

Macintosh systems are mainly targeted towards the home, education, and creative professional markets.

Production of the Macintosh is based upon a vertical integration model in that Apple facilitates all aspects of its hardware and creates its own operating system.

This is in contrast to PCs, where different brands of hardware run operating systems such as Microsoft Windows or Linux.

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Macro: A set of commands that can be invoked to perform a series of actions by hitting a single keystroke.

A macro generlly refers to instructions written in a command language rather than a programming language.

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Macro Lens: A lens used for close up shots, generally below 24mm, that can be used to shoot subject matter that, at times will be only inches away from the lens.

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MacTCP: Apple’’s network software that enables Macintoshes to connect to TCP/IP networks

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Magenta: One of the three subtractive primary colors of the printing process. A shade of bluish-red also known as process red. Magenta is complementary to, or opposite of, the additive primary green. This is because magenta is formed when the additive primaries other than green (red and blue) are mixed together.

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Magnapak: The term given by Heidelberger Druckmaschinen AG to a device used for inserting supplements into newspapers and magazines.

The unit can process up to 30,000 copies an hour and can insert up to 80 different products.

The Magnapak can insert and sort either in sequence or simultaneously, and has been designed without shafts for simple operation and minimal maintenance.

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Magnetic Ink: Ink (or toner) that has had metal particles added to it so that characters printed with it, can be read by a scanning machine. Magnetic ink is used to print the bottom line on a check, which contains the account and routing numbers. See also MICR

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Magnetic Ink Character Recognition: MICR

A technology used for printing text with magnetic ink or toner so that it can be read by a scanner. This technology is used mainly in the banking industry to encode checks with account and routing numbers.

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Magnetic Printing Inks: Inks that react to magnetic fields and thus, with the help of suitable sensors, can be used for machine-based identification of labels and other similar applications.

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Magnetic Read/Write Capability: The ability to record detailed information about picture-taking conditions, such as lighting and subject distance, via the magnetic layer on Advantix film.

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Magnetography: A non-impact printing technique whereby an image is printed using a magnetic toner and magnetic fields on a drum.

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Magnification: To increase the the actual size.

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Mail Count: A mailing’’s total number of pieces that are dropped at a postal facility for delivery.

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Mail Exchanger Record: MX Record

A type of resource record in the DNS specifying how Internet e-mail should be routed.

MX records point to the servers to send an e-mail to, and which ones it should be sent to first, by priority.

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Mail Sorting: The process of arranging the mail pieces in a bulk mailing according to ZIP Codes to assist the postal service in processing the mail.

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Mailbots: Software agents designed to perform specific electronic messaging functions on behalf of a user or application.

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Mailbox Storage: A function of an e-mail network that stores the user’’s messages.

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Maildate: The actual date, according to your postal certification, that the mail was delivered for mailing purposes to the USPS.

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Mailers: A mailer is a product that is used to send transactional, informational or promotional data through the mail without the use of a traditional envelope. Mailers are generally produced as either self-mailers or continuous mailers. The self-mailer consists of a sheet of heavier weight stock that is folded to create a document suitable for mailing purposes. A continuous mailer is manufactured as a multiple part continuous form, collated together to create an outside envelope with internal inserts. The inserts may serve as order forms, statements, invoices, and return envelopes.

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Mailing Statement: The document that must be filled in and provided with any mailing that is to be classified as bulk mail.

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Fine Print Knowledge Center

Glossary: M

MX Record