Fine Print School | Glossary: R

Repeat Length: 1. On a web press, it is the circumference of the impression cylinder.

2. On continuous forms or roll products, it is the measurement from a point on one product to the same point on the next product. For example, on a roll of labels it would be the measurement from the top of one label to the top of the next label.

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Reply Address Envelope: RAE

A reply envelope that has address preprinted but postage is not prepaid.

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Reply Card Paper: Paper that has been manufactured to the specific caliper that is required by the United States Postal Service.

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Report Distribution System: RDS

A software that is flexible in handling a variety of formats to create and distribute customized reports.

RDS identifies, packages, bundles, and distributes partial or complete reports to multiple end users so that the reports can be printed or viewed.

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Repositionable Adhesive: An adhesive that allows a label to be reapplied in another area and is not limited to the number of times it can be repositioned.

Repositionable adhesive does not gain permanency over time.

Ultra-Removable

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Reprint: 1. A rerun of a job that has already been printed.

2. A portion of a publication that has been produced and is then used somewhere else, such as reprinting an article that was previously printed in a magazine.

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Reproduction Ratio: Ratio of the size of the reproduction to the original size of the object.

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Reproduction Scale: Ratio of the size of the reproduction to the original size of the object.

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Request for Comments: RFC

The set of on-line documents describing the Internet’’s protocols, standards, and other relevant items.

RFCs are available by anonymous FTP from a variety of locations, including InterNIC’’s own ds.internic.net.

They may also be requested by e-mail (mailserv@ds.internic.com) or by phone (800-444-4345).

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Resident: A program or file that is held permanently within memory.

Examples of resident programs would be those used for calculators and calendars which need to be available for immediate access.

Another resident example would a font that is held in a printers memory, allowing it to be available at all times.

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Resiliency: The ability of paper to regain its original structure after being subjected to a printing impression.

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Resolution: In an optical context, a measure of the ability of input and output devices or of photographic films to visualize two adjacent dots independent of one another.

The resolution depends on the physical properties of the visualizing or recording device or material and is usually limited by the wavelength of the light source.

Resolution is usually given in dots per inch (dpi) or in lines per millimeter.

DPI = “dots per inch” which technically refers to printed resolution, although it has become the industry standard and is often confused with PPI (pixels per inch).

PPI is a relative measurement and before setting it you need to know the physical size of your document. Digital images are composed of pixels, the more you have of them per inch, the finer the detail.

Printing standards have determined that a minimum resolution of 300ppi at actual size is needed for optimal image clarity.

In cases of images with logos or text 400ppi is recommended (although for these types of images, “vector artwork” is highly recommended)

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Resolution: The measurement of output quality expressed in pixels (dots) per inch on a computer monitor or dots per inch on printed media.

For example, a monitor displaying a resolution of 800 by 600 refers to a screen capable of displaying 800 pixels in each of 600 lines, which translates into a total of 480,000 pixels displayed on the screen.

When referring to printed media, a 300 dpi (dots per inch) printer for example, is capable of outputting 300 dots in a one-inch line, which means that it has the ability of printing 90,000 distinct dots per square inch (300×300).

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Response Form: The response device used in a direct mail program to allow recipients to respond to the offer, such as a reply card, order form or reply form.

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Response Rate: The rate at which a direct mail program has been responded to, generally stated in percentage.

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Response Time: The amount of time it takes a system to respond to a command for stored data to be transferred or a processing cycle to be completed.

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Restore: Using the backup copy of a program or data in order to recover data that was lost or damaged on the original copy.

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Reticulation: Cracking or distorting of the emulsion during processing, usually caused by wide temperature or chemical-activity differences between the solutions.

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Retouching: 1. The method of altering artwork or color separations to correct problems or enhance the quality of the image.

2. Altering a print or negative after development by use of dyes or pencils to alter tones of highlights, shadows, and other details, or to remove blemishes.

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Return On Investment: ROI

The actual or anticipated profits derived from an investment after all costs are deducted.

ROI is typically calculated as a percentage of the total cost to serve as a benchmark for the amount of money that is made on the total of invested dollars.

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Reverse: To produce an image that is white on a solid background. When printing, the reverse area will be the color of the stock being printed on.

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Reverse Address Resolution Protocol: RARP

Used by a host to find its IP address.

The host sends out its physical address and a RARP server will translate its IP address back to the host.

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Reverse Folio: Folio text is set on the right side on verso pages (left pages) and on the left on recto pages (right pages).

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Reverse Printing: When clear film labels are printed on the back side, referred to as subsurface printing, with a reverse image.

When the label is applied to the product, the printed image will be between the container and the label stock which protects it from scuffing.

After the label is applied, the reverse printed image will be right reading.

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Reverse Sequence: When a carbonless set is assembled in the opposite order for what it should be for proper usage.

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Reverse Type: The background is printed instead of the type.

The type will be the color of the stock being printed on.

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Review Copy: A copy of a book sent out for review by the publisher to the press, booksellers, and others in order to attract attention to the publication.

Frequently review copies will have slips of paper inserted into the book, or have it written on the cover, announcing it as a review copy.

Textbook review copies are also known as “desk copies” or “instructor copies” and are given to instructors to review for consideration for adoption of the regular edition.

See also Advance Reading Copy.

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Revise: When changes are made to proofs and submitted for corrections to be made.

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Rewind: To wind a web of paper back onto a core or cylinder, generally at the delivery end of the press.

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REXEC: Remote Execution Protocol

A protocol that permits the execution of a commands on a foreign host.

The results of the command execution are received by the local host.

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Fine Print Knowledge Center

Glossary: R

RAE

RDS

RFC

ROI

RARP

Remote Execution Protocol