The online guide to print and design.
The playback output level of the recorded FM signal.
Lower RF output levels can result in increased noise levels in the playback signal.
The set of on-line documents describing the Internet’’s protocols, standards, and other relevant items.
RFCs are available by anonymous FTP from a variety of locations, including InterNIC’’s own ds.internic.net.
They may also be requested by e-mail (mailserv@ds.internic.com) or by phone (800-444-4345).
Labels used to identify objects that work with radio signals for data transmission in the production, transportation and storage sectors.
Instead of barcodes and optical scanning devices, RFID systems use transponders as markers on the objects to be monitored.
These units receive radio signals from the relevant interrogation devices and transmit their information back.
Some of the key advantages of this technology include the fact that larger volumes of data can be stored in the transponders, the link between the transponder and the interrogation device is reliable without a direct line of sight, the data is interrogated more quickly and the data can be changed.
A formula used with most databases that provides the mailer with information on the recency and frequency of purchases and the dollar amount spent by the people on that mailing list.
The standard additive color model for the primary colors red, green and blue, is used for self-illuminating output devices such as monitors, but also for electronic recording equipment such as scanners and video cameras.
Microsoft developed this as a standard to specify formatting of documents.
These are actually ASCII files that have special commands to indicate fonts, margins and other formatting.
An expanded version of the TIFF file format used for graphics, which is used by many scanners.
A folding sequence in which each fold is at a right angle to the fold before it.
The direction of text on a sheet which reads from left to right.
A circular flash attachment fitting over the lens of a digital camera in order to enable macro or close-up images to be exposed properly with increased lighting from the flash.
The binding of individual sheets of paper in an exchangeable form, for pages to be added, removed, or relocated in the book.
Loose-leaf bindings are used wherever records of repeatedly changing information must be kept. Instruction manuals, catalogs, and accounting forms are often loose-leaf bound.
A processor that prepares data from the prepress stage for the production of printing plates.
A hardware device or program that calculates the printing instructions for the bitmapped image of text and graphics and then converts the instructions into dot patterns that can be understood by the output device.
Its most important function is to create screens for printing images and other graphic elements.
As a rule, an RIP is a separate computer, but it can also come in the form of software.
A computer that recognizes only a limited number of instructions.
Since the instructions are simple the comuter can run much faster.
White space in a distracting pattern that is formed due to irregular word spacing running through a text area.
An operation that permits a processing job to be submitted from a remote point and then have the results delivered back to that point when completed.
A soft, flexible, sheepskin binding.
This durable, yet cheap, leather material came in to use around 1790 as a replacement for the more expensive morocco leather, and is not known for its elegance.
The actual or anticipated profits derived from an investment after all costs are deducted.
ROI is typically calculated as a percentage of the total cost to serve as a benchmark for the amount of money that is made on the total of invested dollars.
A web of paper wrapped around a core or shaft.
An infeed device used to feed paper rolls into a printer, which is generally a high speed, non-impact printer.
Roll feeders can handle paper rolls up to 60 inches in diameter.
The advantage of using the roll feeds and roll paper is the time saved in loading paper into the printer.
The roll stock last several hours compared to a carton of fan-folded paper only lasting for minutes before it needs to have another carton loaded.
A type of fold where the piece is folded inward at one end and then folded inward again one or more times. It is as if you are rolling the piece up.
Labels on a continuous roll.
A printing process where a roll of paper is fed into the press, printed and then fanfolded into a stack of continuouse forms at the delivery end of the press.
A printing process where a roll of paper is fed into the press, printed and then cut off in sheets at the delivery end of the press.
The actual mailing of a direct mail program to all of its prospects opposed to the test run where only a select portion of the prospects receive the mailing.
A graphic or image that changes when the cursor is moved over it.
The part of the computer’’s memory where data is permanently stored and cannot be altered.
Pertaining to an upright type style (as opposed to italic) which has serifs and is commonly used in books and periodicals.
The term used for fonts whose letters have small end-strokes (serifs) at the ends.
The basic form of Roman face stems directly from the antique Capitalis style of the Romans.
The upper-case letters are borrowed from the Roman script, while the lower-case letters come from the Caroline minuscule. Varying weights are another common feature of Roman faces.
They are especially easy to read in running texts, and include Times, Bodoni and Garamond.
The top-most object in a hierarchy of objects; the object that has no other object above it.
A root nameserver is a DNS server that answers requests for the root namespace domain, and redirects requests for a particular top-level domain to that TLD’s nameservers.
Although any local implementation of DNS can implement its own private root nameservers, the term “root nameserver” is generally used to describe the thirteen well-known root nameservers that implement the root namespace domain for the Internet’s official global implementation of the Domain Name System.
All domain names on the Internet can be regarded as ending in a full stop character e.g. “en.wikipedia.org.”.
This final dot is generally implied rather than explicit, as modern DNS software does not actually require that the final dot be included when attempting to translate a domain name to an IP address.
The empty string after the final dot is called the root domain, and all other domains (i.e. .com, .org, .net, etc.) are contained within the root domain.
When a computer on the Internet wants to resolve a domain name, it works from right to left, asking each nameserver in turn about the element to its left.
The root nameservers (which have responsibility for the . domain) know about which servers are responsible for the top-level domains.
Each top-level domain (such as .org) has its own set of servers, which in turn delegate to the nameservers responsible for individual domain names (such as wikipedia.org), which in turn answer queries for IP addresses of subdomains or hosts (such as www).
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