The online guide to print and design.
When the individual dots of four-color halftones are printed at the proper angles and in register, they form a flower like pattern.
A good rosette structure is critical for quality printing.
A web or roll fed printing press which uses a printing plate that is mounted on a cylinder.
The turning or positioning of text or an image at different degrees or orientation on a page.
The utilization of the gravure printing process, which uses a metal printing cylinder that the iimage has bee etched into, on a rotary web press.
A preliminary version of a project, used to review, discuss or approve an initial idea, usually done before any composition is started.
Using a machine to die cut the corners of forms, cards and books to create a rounded corner.
The path from the source host to the destination host that network traffic travels.
A computer or software package, that handles the transfer of information between two or more networks. It looks at the address where the information is being sent and decides what route the information should be sent.
The payment made on sales.
Typically a percentage of the recommended retail price in the home market and of the monies received from export sales.
These payments are frequently set off against an advance and accounted for at six monthly intervals.
A facility, which includes a library of procedures and external data representation, that a client uses to request that a procedure call from a server be executed.
Data set whose records are identified by their RRN (Relative Record Number).
Record one in the data set is RRN1, record two is RRN2 and so on.
Record are accessed according to their relative position in the file.
Microsoft developed this as a standard to specify formatting of documents.
These are actually ASCII files that have special commands to indicate fonts, margins and other formatting.
The phenomenon by which pressure on stacked sheets causes ink on one surface to be smeared on to the next.
This “carbon-copy effect” can occur due to the pressure of the clamp in trimming machines.
Refers to condition; the spine or cover has visible scuffmarks and may be worn in places.
The blanket wrapped around the cylinder that is essential to the offset printing process. It transfers the printed image from the forme onto the paper.
The term “offset” is derived from the process by which color is displaced onto the rubber blanket.
Printing over a blanket provides an even print surface which makes it possible to work with coarse and granular papers.
Considered the inventor of the offset printing process.
The owner of a small print shop in New Jersey, in 1903 Rubel accidentally discovered that he could obtain better results with indirect printing using a blanket cylinder than with direct printing.
He covered the impression cylinder of a printing press with a rubber blanket and paper sheets were then fed incorrectly several times during a printing run.
The impression from the printing forme ended up on the rubber blanket and from there was passed on to the back of the sheet.
Rubel discovered that these misprints were of a better quality than the regular prints, and consequently went on to develop the first offset printing press.
A transparent reddish material applied to a clear acetate sheet.
It photographs as opaque so it can be used to block out areas on a flat that should not appear on a particular negative or plate.
It is also used to add cut out areas to a flat that can have an image or halftone negative placed in the cut out to be exposed to the plate.
The cut out area is manually cut into the red transparent material and then the material is peeled off from the acetate sheet, leaving a clear opening in the rubylith.
The cut out area can also be used to expose the shape of the cut out, as a solid or with a screen placed behind it, directly to the plate to manually add an image to the plate.
Used for such purposes as adding screens to the image or a color to a logo.
A transparent reddish material applied to a clear acetate sheet.
It photographs as opaque so it can be used to block out areas on a flat that should not appear on a particular negative or plate.
It is also used to add cut out areas to a flat that can have an image or halftone negative placed in the cut out to be exposed to the plate.
The cut out area is manually cut into the red transparent material and then the material is peeled off from the acetate sheet, leaving a clear opening in the rubylith.
The cut out area can also be used to expose the shape of the cut out, as a solid or with a screen placed behind it, directly to the plate to manually add an image to the plate.
Used for such purposes as adding screens to the image or a color to a logo.
1. A straight line used as a graphic element.
2. The thickness of the line is measured in points.
3. A continuous line, thick or thin, that is used in decorative printing.
In the 1800s and early 1900s, title pages were often enclosed in plain rule-borders.
The term can also apply to a decorative line on a binding, which may be in blind or gilt.
Thickness of the rule measured in points.
Running text so that it fits around an illustration or other element.
The paper’’s ability to hold ink on the surface consistently, to absorb ink uniformly, its dimensional stability, and its surface texture all affect how well a paper will run on the press.
Charges that are directly related to the cost of production, generally figured on per M basis.
It can include materials, press time, other machine operations and miscellaneous labor.
The direction through which paper is passed through the paper machine, generally the same as the grain direction.
The running direction is often indicated by an arrow on sheet packages. See also grain direction.
A line of text that appears at the bottom of almost every page of a section or document.
A title used at the top of each page in a book.
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