Fine Print Knowledge Center
The online guide to print and design.
- Shockwave
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A program developed by Macromedia that allows Web pages to include multimedia objects.
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- Short Grain
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When the fibers in paper run perpendicular to the long dimension of the paper. For 8 1/2” x 11”, short grain would mean the grain runs the 8 1/2” direction.
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- Short Message Service
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SMS
The Short Message Service (SMS), often called text messaging, is a means of sending short messages to and from mobile phones.
SMS was originally defined as part of the GSM series of standards in 1985 as a means of sending messages of up to 160 characters, to and from GSM mobile handsets.
Since then, support for the service has expanded to include alternative mobile standards such as ANSI CDMA networks and AMPS, satellite and landline networks.
Most SMS messages are mobile-to-mobile text messages, though the standard supports other types of broadcast messaging as well.
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- Show-Through
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Showthrough happens when the printed image from one site of a sheet of printed paper shows through to the other side.
Usually occurs on thin newspaper or magazine printing paper. An ‘off-white’ sheet is often used to help reduce this in thinner paper stocks.
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- Shrink Labels
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Shrink labels are non-adhesive sleeves constructed from film material that shrinks when heat is applied.
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- Shrink Sleeves
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A sleeve like label that is constructed from shrink film, used for shrink labels.
The sleeve can cover the entire container or just a portion of it.
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- Shrink Wrapping
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A method of wrapping packages or products with a plastic film and then applying heat so that the wrap fits tight to the product.
Plastic wrapping is used to package a product in specific quantities and is also used for protection purposes.
It also adds some stability to the product when storing.
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- Shutter
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1. The active device that opens and closes in a mechanical camera or the on and off mechanism in a digital camera that allows light from the subject matter to enter the camera in order to capture the image.
2. Blades, a curtain, plate, or some other movable cover in a camera that controls the time during which light reaches the film.
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- Shutter Priority
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1. The camera feature that will enable the user to control the shutter speed, keeping it open for longer exposures or closing it quickly to capture moving action.
An exposure mode on an automatic or autofocus camera that lets you select the desired shutter speed; the camera sets the aperture for proper exposure.
2. If you change the shutter speed, or the light level changes, the camera adjusts the aperture automatically.
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- Shutter Speed
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1. Mechanical
The length of time the shutter remains open for light to strike the CCD image sensor.
2. Electronic
The length of time read by the camera’’s light sensing processor used to activate the speed of the shutter for the digital image.
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- Side Stitched
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Staples are inserted into the pages in the inner margin at the binding edge.
The staples are inserted from the front side of the book through the pages to the back.
Side wire binding can be used when the book is too thick to be saddle stitched.
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- Side Stub
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When the stub is on the left or right side of a unit set.
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- Side Wire Stitching
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A form of wire stitching that is different from saddle stitching.
Instead of staples being inserted into the side or saddle of the pages, staples are inserted into the top of the gathered sheets or pages and pressed down vertically until reaching the back side of the booklet.
It is often used as a means to bind a larger quantity of sheets together than can be saddle stitched.
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- Sidebar
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Text and/or graphics which relates to the main document but is placed next to it and separated by placing lines or white space to between them.
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- Sidelighting
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Light striking the subject from the side relative to the position of the camera; produces shadows and highlights to create modeling on the subject.
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- Signature
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1. A printed sheet that is folded one or more times and becomes a section of a book or publication.
2. Markings made on a book block to ensure the correct sequence of sheets, sheet parts and sections when bound.
3. A group of folded pages that, when bound and trimmed with other signatures, form a book or pamphlet.
Also known as gathering. Also refers to a person’s self-handwritten name Autograph Signature.
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- SIIA
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Software & Information Industry Association
The principal trade association for the software and digital content industry.
SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.
http://www.siia.net/
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- Silhouette
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An image that has had the background eliminated from behind it.
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- Silicone Coating
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A polymer material that repels adhesive.
It is applied to the liner layer of a pressure sensitive label, acting as a release coating which allows the label to be removed from the liner.
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- Silicone Treated Paper
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A strong paper with a glazed finish that is treated with silicones on one side.
This produces a release quality that is necessary for the liners used for pressure sensitive paper.
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- Silkscreen Printing
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A printing process that uses a stencil that is mounted on stretched silk.
Ink is pressed through the silk in the open areas of the stencil to create an image on the substrate being printed.
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- Silver Halide
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The material most commonly used for printing plates, the characteristics of which include high light sensitivity and a wide exposure range.
The disadvantages of silver halide plates include the impossibility of daylight processing, high variations between batches and high contamination of the plate developer.
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- Simple Camera
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A camera that has few or no adjustments to be made by the picture-taker. Usually, simple cameras have only one size of lens opening and one or two shutter speeds and do not require focusing by the picture-taker.
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- Simple Mail Transfer Protocol
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SMTP
The main protocol used to send e-mail over the internet. It has a set of rules and formats that define the manner in which an electronic mail message has to be transmitted.
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- Simple Network Management Protocol
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SNMP
The set of rules and formats that communication devices use to connect to a TCP/IP network.
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- Simple Object Access Protocol
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SOAP
An Internet standard that allows XML enabled data to be shared across applications so that processes and transactions can occur between parties.
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- Simplex
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- Simulated Watermark
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An image applied to the paper that is visible when viewed at an angle.
Simulated watermarks are applied after the paper manufacturing process.
They can be applied by the paper manufacturer or by the printer.
An artificial watermark can be seen from one side only.
It is generally applied to the back side but can be applied to the front side also.
The watermark is achieved by printing the image in opaque white ink, transparent ink or by using varnish.
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- Simultaneous Contrast
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The ability of the eye to process hues depending on the surrounding colors.
The phenomenon of simultaneous contrast results from the fact that the human eye does not reproduce colors as accurately as possible in accordance with their physical values, but tries to emphasize differences.
This also means that the change of a color tone in a color design may fundamentally change the character of the design.
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- Single Face Carbon
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