A term for market research, advertising and sales which are directed at individual customers and take account of their individual wishes and preferences./r/n/r/nInternet technology, which allows direct interaction with consumers, has made one-to-one marketing possible in markets with large numbers of customers who in the past could only be contacted through mass communication./r/n/r/nOnline dealers can use software which automatically evaluates the behavior of visitors to their web site, and then respond with targeted individual offers.